Privacy Policy

---

Welcome to Swift Home Improvement ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, share, and protect information in connection with our direct sales business, which specializes in water and air filtration systems.

By interacting with us, using our website, or purchasing our products and services, you agree to the terms of this Privacy Policy.

We collect various types of information to provide you with our products and services, improve your experience, and manage our business operations.

This includes information that can identify you directly or indirectly:

• Contact Information: Name, postal address, email address, phone number.
• Demographic Information: Age, gender, household size (relevant for system sizing).
• Payment Information: Billing address, credit card details, or other payment account information (processed securely by third-party payment processors).
• Product and Service Interests: Information about the water and air quality issues you're interested in, products you've inquired about, or systems you've purchased.
• Communication Preferences: Your preferences for receiving marketing communications.
• Direct Sales Interaction Data: Notes from consultations, demonstration details, installation preferences, and service history.

When you interact with our website or digital communications, we may automatically collect:

• Device Information: IP address, browser type, operating system, device identifiers.
• Website Usage Data: Pages viewed, time spent on pages, links clicked, referral sources, search queries.
• Interaction Data: How you interact with our emails (e.g., opens, clicks).

We collect information through various methods:

• Directly from You: When you fill out forms on our website, contact us by phone or email, participate in surveys, schedule a consultation, or interact with our direct sales representatives during in-home demonstrations or events.
• From Our Direct Sales Representatives: Information gathered by our independent sales representatives during the sales process, consultations, and follow-ups.
• Automated Technologies: Through cookies, web beacons, and similar technologies when you visit our website.
• Third-Party Sources: We may receive information from third-party partners (e.g., lead generation services, marketing partners) with whom we have a relationship, always in accordance with their privacy policies and applicable laws.

We use the information we collect for the following purposes:

• To Provide Products and Services: To process your orders, deliver and install water and air filtration systems, provide customer support, and fulfill our contractual obligations.
• For Direct Sales Operations: To schedule and conduct in-home consultations and demonstrations, assess your specific needs, provide personalized recommendations, and manage the sales pipeline.
• Communication: To respond to your inquiries, send you important updates about your orders or services, and provide technical support.
• Marketing and Promotions: To send you marketing communications about our products, services, special offers, and events that may be of interest to you, in accordance with your communication preferences. This may include email, SMS (with your explicit consent), or direct mail.
• Improvement and Development: To understand how our products and services are used, analyze trends, troubleshoot issues, and improve the quality and relevance of our offerings.
• Personalization: To tailor our communications and product recommendations to your specific needs and interests.
• Legal Compliance and Protection: To comply with legal obligations, enforce our terms and conditions, protect our rights, privacy, safety, or property, and respond to lawful requests from public authorities.
• Internal Business Operations: For accounting, auditing, data analysis, and other internal business purposes.

We may share your information with the following categories of recipients:

• Our Direct Sales Representatives: Your contact information and product interest data will be shared with our authorized independent sales representatives to facilitate consultations, sales, and follow-up services. These representatives are bound by confidentiality agreements and are trained on our privacy practices.
• Service Providers: We engage third-party companies and individuals to perform services on our behalf, such as payment processing, shipping and logistics, website hosting, data analysis, marketing assistance, customer service, and IT support. These service providers have access to personal information only to perform their functions and are obligated not to disclose or use it for any other purpose.
• Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, prevent fraud, or protect the personal safety of users or the public.
• With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

You have certain rights regarding your personal information:

• Opt-Out of Marketing Communications: You can opt-out of receiving marketing emails by following the unsubscribe instructions included in each email. For SMS messages, reply STOP to any message. Please note that even if you opt-out of marketing communications, we may still send you non-promotional messages related to your orders, accounts, or ongoing business relationship.
• Access, Correction, and Deletion: You may request access to the personal information we hold about you, request corrections to inaccurate data, or request the deletion of your personal information. Please note that we may retain certain information as required by law or for legitimate business purposes (e.g., transaction records).
• Cookies: Most web browsers are set to accept cookies by default. You can usually modify your browser setting to decline cookies if you prefer. However, disabling cookies may affect the functionality of our website.
• Do Not Track: Our website does not currently respond to "Do Not Track" signals.

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We may need to verify your identity before fulfilling your request.

We implement reasonable technical and organizational measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include encryption, access controls, and secure data storage practices. However, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security.

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your information, we will securely delete or anonymize it.

Our products and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information as soon as possible.

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Effective Date" at the top of this policy. We encourage you to review this policy periodically.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Swift Home Improvement

1091 Gorham Street, Unit 105

Newmarket, ON L3Y 8X7

905-895-7796

info@swifthomeimprovement.ca